SUMMARY
A refined brand identity for Beauty Room, designed to reflect the salon’s elevated approach to beauty, confidence, and self-care.
SERVICES
Brand Identity
SUMMARY
Beauty Room is a contemporary beauty salon focused on enhancing everyday confidence through expertly delivered treatments including brows, lashes, facials, and waxing. The brand centres around creating a calm, elevated experience — where beauty feels effortless, refined, and empowering.
We developed a full brand identity that reflects the salon’s balance of luxury and approachability. Inspired by natural beauty and modern femininity, the visual direction combines soft neutral tones, elegant typography, and understated design details to create a brand that feels both sophisticated and welcoming.
The identity system was designed to work seamlessly across both print and digital touchpoints, ensuring a cohesive and recognisable presence throughout the customer experience. From the minimal logo design to the carefully curated colour palette, every element was created to communicate Beauty Room’s commitment to care, confidence, and modern self-care rituals.
“From the very beginning, Harriet took the time to understand my vision, values and target audience.
Her creativity and attention to detail was evident in every aspect of the design; from the logo to the colour palette, listening to feedback and the amends to original designs to create my perfect overall aesthetic.”
