SUMMARY

We partnered with Sohum Wellness to redefine the brand from the ground up, creating a refined identity that bridges ancient Ayurvedic principles with modern everyday wellbeing.

The rebrand focused on repositioning Sohum as a contemporary wellness brand — one that feels premium, accessible, and commercially relevant, while remaining rooted in the authenticity of its Ayurvedic foundations. We developed a new visual identity, refreshed packaging and brand assets, and crafted a clearer, more confident tone of voice designed to simplify and modernise the way the brand communicates holistic health.

Inspired by balance, ritual, and natural healing, the identity system combines clean typography, calming tones, and elevated design details to create a sense of warmth, trust, and intentional living. The result is a cohesive brand experience that allows Sohum Wellness to stand confidently within the modern wellness space while staying true to its heritage and values.